TEN TIPS FOR SUCCESSFUL
FLYER DESIGN
To spread the word about your
products and services quickly to a local audience, nothing beats distributing flyers!. print design have different strategies than the digital design strategies, so we must have to take care about these tips.
However, designing a flyer and
distributing it requires great organization, and requires real know-how. Today,
Access Com 'guides you in the distribution and creation of flyers through a
series of advice. To succeed in your prospectus campaign, follow them
carefully!
Specify your needs
Like any commercial operation,
the creation of a flyer must be integrated into a global strategy. First of
all, you will therefore have to define your current needs and determine how
your flyer will best meet these needs.
Is it to celebrate the opening of
your store? To promote a new product? Talking about an event that you organize?
Your flyer should answer a
current problem for your business, and follow a concrete objective. Without it,
there is a good chance that you will waste time and money in a vain
communication action.
Determine your target
The design of a flyer cannot be
done without having previously determined its target. Any self-respecting
graphic designer will require to know precisely the target targeted by the
advertiser before proposing a flyer visual. Indeed, the message of the flyer,
like its visual, should be designed to reach a specific target.
Depending on the method of
sending your flyer and the target, you will adapt its visual and the information
offered accordingly.
Prioritize information
Now that you have clearly defined
your target and your objective, it is time to work on the message of the flyer.
The design of the flyer will indeed require a certain commercial flair so that
the message is clear and encourages purchase. It will be necessary to list the
different information that you want to deliver (address, slogan, commercial
offer, etc.), then prioritize it by importance.
Creating a flyer will necessarily
require being concise and precise in the information to be delivered. It's up
to you to highlight the most important messages and not forget any information!
Encourage purchase
Let’s not hide the obvious, the
goal of flyer design is of course sales. Therefore, consider making your flyer
a commercial tool and not a simple informative flyer. To do this, broadcast a
message that directly targets the target, and encourages them to take action.
Use direct hook (“Discover”,
“Don't miss”, etc.) and encourage specific action. The more directive your
message, the more impact your flyer will have.
Create the emergency
To get an effective flyer, you
have to create an emergency effect. Indeed, if you just deliver a message,
there is a good chance that the target will not feel directly concerned, or
will forget it.
On the contrary, if you encourage
immediate action, through an emergency effect, your flyer will trigger many
reactions. A good way to create an emergency effect is a time-limited promotion
or discount. If the presentation of the flyer allows your target to reap
benefits (promotion, free product, etc.), people will be more inclined to keep
the flyer, and therefore respond to your call to action.
Take care of your visual
Naturally, designing a flyer
requires real graphic care. In addition to the importance of the message, the visual
will directly attract the eyes of prospects. The graphic care given to your
flyer will also testify to the seriousness of your business.
On the contrary, a careless
visual will give a bad image to your business, and will not encourage reading
or buying. For this reason, it is recommended to go through a professional
graphic designer for the design of a flyer.
Use your graphic charter
In addition to the choice of a
neat visual, do not forget that the creation of a flyer must respect the
graphic charter of your company. This naturally goes through the choice of
colors, but also by incorporating your company logo and slogan.
Thinking about using your
company's graphic charter for each flyer impression will allow you to impose
your identity and gain recognition. Thanks to this, even prospects who have not
responded directly to your call-to-action will remember your business.
Test your flyer
Printing a flyer in large
quantities requires a certain budget. It’s better to be sure of the quality of
your flyer before printing. So always think about testing the visual of your
front flyer. Indeed, it would be a shame to discover that your flyer is not convincing
after having printed it!
This also applies to spelling and
layout: systematically reread your flyers, and have them reread by others to
avoid missing any errors. Before printing, make sure that your graphic designer
has followed the recommendations of the printer.
Take care of your impression
Your visual has been carefully
designed and tested on its target, there will only be one more step to perfect
the design of your flyer: its printing. Indeed, to make your flyer appear as
professional as possible, it is advisable to choose a professional printer, and
to choose a suitable support. Depending on the quality of the paper chosen,
your flyer will be more or less shiny or more or less resistant.
It's up to you to choose what
your prospectus should look like based on its target. While it is useless to
print a simple flyer on cardstock and film, but opting for low-quality paper
may leave your prospects with a bad impression. Opt for heavyweight paper to
improve your brand image.
Remember the law
To finish our article dedicated
to the creation of flyers, it should be remembered that the distribution of
flyers is governed by specific laws. Thus, your flyer must necessarily include
the words "Do not throw on the public highway". It would be a shame
to forget this mention when designing the flyer, and therefore to have to add
it quickly when printing.
For more details, click here.
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