AUTOMATION OF TASKS IN SOCIAL MEDIA

Automation nowadays is a word put up by everyone. On the other hand, those who use it and are aware of the latest news, acknowledge its merits. On the other hand, those who see it from the outside, somehow understand how important it is. Therefore at some point we will all get to implement automation systems.

Process Automation in Social Media

In terms of social media, even if no day is exactly the same as before, in many respects the need for process automation is felt. Especially when it comes to repetitive tasks, such as daily communications on social media. Even if the posts themselves are not the same, the tasks are the same, hence the need for automation to save valuable time.

Thus, many online applications have appeared that make your life easier. Therefore in the following lines we will talk more about the three most important platforms for automating tasks in social media.

1. Buffer

It was created in 2010 in Birmingham, UK, by Joel Gascoigne and Leo Widrich. At first it was an application created to work only for Twitter. In 2013 the platform had a million subscribers, at which point it began to integrate the other social networks.

Buffer is a platform that allows you to schedule your posts on most social networks. These include: Facebook, Instagram, Pinterest, Twitter, Google Plus and LinkedIn.

The platform gives you data on the most appropriate time to post on a social platform and you also have the opportunity to analyze how effective the posts were. Therefore it is more a social media management platform.

It is designed to give you the answers to various questions. The most appropriate time to post on a social network or how effective a particular posting was, are just a few of them.

Buffer is more of a social media management platform, an aspect due in particular to the fact that the data provided are individually per post, and not for an entire account.

Who is Buffer addressing?

We can say that Buffer addresses small businesses, where there is a need to automate the social media process.

2. Hootsuite

It was created in 2008 by a Canadian programmer named Ryan Holmes, who had originally developed the company Invoke.

Hootsuite covers a larger number of social networks than Buffer. Basically, in the form of a mobile or desktop feed, you can be present on all your favorite networks at the same time.

Hootsuite is largely an interface between you and the users who track your accounts, and real-time data helps you stay up-to-date with new updates on the networks or pages you deal with.

That's why Hootsuite is a more social media management platform than Buffer. The fact that you can interact with your followers through it is one of the biggest benefits of the application.

Who is Hootsuite for?

Hootsuite addresses medium and large businesses, which need to be aware of what is happening at the macro level in social networks, thus streamlining the entire process of social media.

 3. Zapier

It was created in 2012 in Columbia (Missouri) by Wade Foster, Bryan Helmig and Mike Knoop. Their initial project was refused in 2011, but received a capital infusion at the StartUp Accelerator in Colombia, in the summer of 2012. In the fall, the company relocates to the heart of technology in California (Mountain View), where it started from the ascent began.

It is a highly performing platform that automates the process of switching content from one network to another, including countless platforms including Facebook, LinkedIn, Instagram, Youtube, WordPress, Asana, Dropbox or Office 365, and the number of integrations is increasing as we speak.

It helps businesses decisively automate their processes of Social Media, Email Marketing or even advanced daily issues, such as updating RSLA audiences in Google Adwords campaigns, integrated with the used CRM.

Moving information between two platforms is a very simple process. The repetitive task between the two platforms is called Zap. In order to operate Zapier it needs at least two components: a triggering application and another that acts and transfers the information. The process can continue by automating several steps.

Zapier is a platform through which you manage your social media activities (and not only) more complex than Hootsuite, integrating more social networks with other platforms, with less visible effort.

Who is Zapier addressing?

Finally, we can say that Zapier is aimed at medium and large businesses, who want to spend time creating the most efficient online content, automating almost all processes, including Social Media.

After all, in social media, the job never ends. Whenever there is something else to do. But by helping us with automation we make our work easier, content creation will take first place in daily activities, and the creative level will increase significantly.

Now we have even easier access to data

The solutions we discussed above are used and recognized by millions of users worldwide. Now all you have to do is decide which is best for you, and for your business, check whether the integrity of your processes is in line with the GDRP.

Even so, we are aware that not all businesses have a digital department and that the implementation of the automation platforms is done in a long time, with a sustained effort and with great attention.

At the same time, we know for sure that outsourcing is suitable for most businesses in the desire to streamline time blocked with too many recurring daily activities, so using the services of a digital agency, to think and implement an automatic process of managing Social Media, can be an smart investment.

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